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Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

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  1. I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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skechers on the go
I picked up this cross-body bag a long time ago, and it's all I carry on vacations like this. I love a cross-body because they keep my hands free and are light. At home, I adore a big tote...but when traveling, I try and scale down. Since mine can't be found any longer, I have a few similar options here...
When the weather gets hot and sticky, the last thing you want to do is put on a pair of heavy socks. The SkechersGOwalk 2 shoe is designed especially for those of you who love to go barefooted. The shoes contain an OrthoLite antimicrobial sock liner that helps prevent odor, which is often a negative effect caused by wearing tennis shoes barefoot. In addition, the inner lining of the shoe is soft, making it ideal for a sockless foot. However, if you are not into going without socks, the shoe is designed so you can still wear socks if you desire.
The sole is definitely unlike anything I have worn before. Only shoe I’ve ever put on where I can rock backward off the heel, and it feels a bit awkward to walk in them. Best analogy I can come up with would be taking the forefoot lugs on a pair of Newton’s and sticking them under the midfoot. I’ll have to withhold judgment until I run in them, but definitely a different feel.
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