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Anna Abrell

Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

1 Comments

  1. navaz batliwalla

    ( June 15, 2014 )

    Reply

    I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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black skechers

Last week, tired of being walked all over by Fila, Skechers slammed Fila with a lawsuit for unfair competition, trade dress infringement, design patent infringement, and diution. The suit claims that the design of the Fila AMAZEN MEMORY MOC is confusingly similar to that of the Skechers GO WALK.
I jokingly wrote in my previous ENR race review about wanting to try the GOwalk walking shoe series by Skechers and was surprise when I got a text message a few days later from them asking me and the wife to pick up a pair of shoes from the outlet of our choice.
All parties obviously set out to prove their point. ACE may have a dog in the fight, however convoluted it might be, and they ran a fairly limited study (small sample size, short duration), while the shoe companies have the obvious objective to sell more shoes and justify it by funding their own research. I’m immediately skeptical of industry-funded research that also happens to support the industry’s product, but that’s completely natural.
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