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Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

1 Comments

  1. I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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Welcome to the story of moms everywhere: sleepless nights and play dates; homework and school meets; coaching sports teams, student drivers and young grads ready to tackle their dreams.
I couldn't find a picture of my shoes for our evening stuff (because they're 3 years old), so I'll use this one instead. On cruises, you often dress up at night, so I brought a neutral pair of heels to wear with everything. We dressed up 4 out of the 7 nights and these shoes worked perfectly with everything. When you're packing, try and bring as many basics as you can so that you don't over-pack. One great neutral pair of shoes should be able to work with all of your evening looks.