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Anna Abrell

Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

1 Comments

  1. navaz batliwalla

    ( June 15, 2014 )

    Reply

    I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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I can't presume to know what Skechers was thinking about, but just looking at this program gives one a lot to learn about how not do business philanthropy.
The shoe that I have been wearing the most is the Go Bionic. Peter and I have been working collaboratively with them on this shoe. Pete likes to run sockless and does shorter faster runs than me. I always wear socks and generally run longer distances. Therefore our feedback comes from different perspectives and covers a wide type of runners needs.
My two cents: Run around the store when you try these shoes; simply placing them on your feet can make for an awkward experience. These puppies are meant to be run in.
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