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Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

1 Comments

  1. I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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Skechers sent Keflezighi some of the early prototypes of its GoRun shoes in 2011 and he liked how they performed. That summer, he signed a two-year sponsorship deal with the Manhattan Beach, Calif.-based company, but not solely because he was looking for a paycheck. He wanted to partner with a brand that believed in him as much as he was willing to believe in the brand. Still, it was a huge risk for both sides.
Believe it or not, about three years ago, Meb Keflezighi, then on the verge of turning 36, found himself in the unfortunate position that many distance runners experience at some point in their career—without a shoe company sponsor. Yes, the same guy that would go on to place fourth in the 2012 Olympic marathon and win the Boston Marathon on Monday was without a running shoe brand behind him for seven months.
This is not a paid advertisement for Skechers GO WALK shoes. They have no idea who I am other than some crazy nut-job fan of their delicious walking shoe, if they happen to read this. I was not compensated one iota for this post, but trust me when I say this – if they want to offer me some free ones? You can bet your sweet a$$ I’m taking them up on it