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Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

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  1. I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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Second, I have some concerns about the long-term durability of the upper. They’re not showing any real wear yet, but there are a few spots that look like they could be issues in the future. In the below photo, you can see that the black “stripe” has split a little (1) and there are some stains in the blue (2). While it looks like the sole is starting to separate from the upper a bit (3), that’s not actually the case (yet). I’ll update on this at some point.
Federal regulators announced on Wednesday that Skechers had agreed to pay $40 million to settle complaints that the company deceived consumers with claims that some of its sneakers — from the Shape-Ups, Resistance Runner, Toners and Tone-Ups lines, endorsed by celebrities like Kim Kardashian and Brooke Burke — could deliver toned legs, better buttocks and a slimmer body “without setting a foot in a gym.”
The company calls its shoes revolutionary. Ward's lawyer calls them dangerous."We do not know of any testing or safety studies that Skechers did to determine safety," said Ronald Johnson, Ward's attorney. "If they're going to invent a whole new way for a human being to walk, the very first thing they should do is studies to make sure that's not going to harm their customers."