Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

1 Comments

navaz batliwalla

( June 15, 2014 )

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I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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skechers slip resistant shoes

I got my first pair over a year ago!!! Now i Have trouble with my knees hip and back . i have back surgery , I can do better in flipflops!! I do cry from the Pain,sharp shotting Pains.. i walked like the directions said to. it feels like i have bent my knee backwards...
Foremost is MBT, or Masai Barefoot Technology. MBT makes the “anti-shoe,” which is actually an unsteady, unstable shoe with a squishy, conspicuous “rocker” sole. The sole appears to be about 2 or 3 inches thick, and the instability is actually a feature. Yes, the most popular backed-by-internally-funded-science example of barefoot technology is a shoe that forces its wearers to teeter around. Sure, you gain a few inches, but at what cost? Without having tried them (and I honestly don’t plan to), the very notion of simulating barefoot walking by wearing big clunky shoes perplexes and confuses me. Talk about digging a hole to put the ladder in to wash the basement windows! Same goes for MBT’s claim of “natural instability” being the key to “recreating the barefoot experience.” Just what is so natural about being unsteady on your feet? I always figured feet were there to anchor us to the floor and provide stability. In fact, it’s that haptic perception (actually feeling the ground) in our bare feet that gives the brain the signals it needs to distribute shock effectively – tossed out the window now with MBT.
Obviously the concept of giving a pair of shoes away has proven effective marketing for TOMS shoes and its founder, Blake Mycoskie. But what drove TOM's success is not the "how"—the giving away of shoes—but the "why" behind it. As the company website explains, the TOMS concept emerged after a powerful and authentic experience—Mycoskie's travels in Argentina during which he saw and met countless barefoot children. That powerful direct experience inspired a desire to do good. So Blake and his team took a financial risk by betting their business and philanthropic success on an untested and generous buisness model.