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Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

1 Comments

  1. I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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With such success, Skechers had the means to challenge powerhouse shoe brands such as Nike and Reebok. Instead of focusing on performance, Skechers decided to pursue models that would reflect the best streetwise style. This move created a chain reaction amongst casual youth footwear in America, one that would last throughout the late 1990s.
As I’ve mentioned on here before, in the past year I’ve started walking a lot more as a form of exercise. With my knee pain and low energy from anemia, I just haven’t been able to run or do as much intense activity as I used to.
Federal regulators announced on Wednesday that Skechers had agreed to pay $40 million to settle complaints that the company deceived consumers with claims that some of its sneakers — from the Shape-Ups, Resistance Runner, Toners and Tone-Ups lines, endorsed by celebrities like Kim Kardashian and Brooke Burke — could deliver toned legs, better buttocks and a slimmer body “without setting a foot in a gym.”