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Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

1 Comments

  1. I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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Welcome to the story of moms everywhere: sleepless nights and play dates; homework and school meets; coaching sports teams, student drivers and young grads ready to tackle their dreams.
While the upper is not the best match for my personal taste, I really like the sole of the Strada. The feel is quite soft underfoot, particularly under the heel (this softness was even maintained in the cold temps of winter). I’d compare it to a shoe like the Nike Pegasus (more on this comparison below). I’ve done a lot of miles in these and they feel great out on the road. The Strada is not a speed shoe, but if you want a cushy ride to eat up long miles, this sole will do the job.
Tim the Shoe Guy says:When the weather starts turning rainy or snowy, don’t forget to pre-treat your leather, suede and fabric shoes so they keep your feet dry and stay looking their best.