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Anna Abrell

Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

1 Comments

  1. navaz batliwalla

    ( June 15, 2014 )

    Reply

    I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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The FTC also alleges that the company — through ad claims and through the name “Shape-ups” — conveyed to consumers that walking in the shoes would result in more weight loss and body fat reduction than standard fitness shoes. According to the complaint, that claim was unsubstantiated. The FTC also charged that Skechers didn’t have sound science to back up similar claims the company made for its Resistance Runners, Shape-ups Toners, and Tone-ups.
Last week, tired of being walked all over by Fila, Skechers slammed Fila with a lawsuit for unfair competition, trade dress infringement, design patent infringement, and diution. The suit claims that the design of the Fila AMAZEN MEMORY MOC is confusingly similar to that of the Skechers GO WALK.
Another thing that I love about this shoe is that there is zero arch support. Zero. I really don't understand why shoe companies design "minimal" shoes and then ruin them with arch support. I want my minimal shoes to feel like my feet. Not like traditional shoes that don't allow my arch to flex and stretch. Skechers got this right.
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