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Anna Abrell

Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

1 Comments

  1. navaz batliwalla

    ( June 15, 2014 )

    Reply

    I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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skechers performance

Have you ever wanted to just strap pillows to your feet instead of putting on shoes for the day? Well, Skechers has created a product that will fulfill every kid’s pillow shoes dream. The new sneakers ad earns the title of Category Overachiever this week for its high scores in the Footwear category. Meanwhile, Coca-Cola and Walmart debuted a co-branded holiday ad that reveals the true meaning of Christmas, earning the brands the highest Ace The Skechers GOrun line has been remodeled to make the minimalist running experience even better. The GOrun 2, an update from the GOrun, has been redesigned to make the overall fit of the shoe more natural and more comfortable.
When buying BOBS, there is little opportunity for a customer to learn anything about Soles4Souls and what they do. The transparency of the business giving is just as important as the transparency of the non-profit. Soles4Souls is a fabulous organization that provides shoes to disaster victims in impoverished countries and Skechers has lost an amazing opportunity to promote their mission better. To add injury to injustice when I last checked BOBS site, the link to Soles4Souls page no longer exists.
In 2014, Skechers hit record sales of $2.4 billion and shares more than doubled in the past year alone, prompting Morgan Stanley analysts to predict it could position itself behind Nike as the number two footwear brand in America.
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