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Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

1 Comments

  1. I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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Morgan Stanley analysts believe Skechers could become the second-most-popular American footwear brand, ranking only behind Nike.While the company used to be known for making cheap knockoffs of designer shoes, it has recently started cultivating its own aesthetic.
But a 2010 study financed by the American Council on Exercise looked at three types of toning shoes, including Shape-Ups, and found that they had no increased effect on muscle activation or calorie burn compared with regular athletic shoes. Skechers and other makers of toning shoes have also been hit with lawsuits by people who say that wearing them caused falls and various injuries, including broken bones and hip problems.
Her husband, Stuart, also is seeking damages to compensate him "for the loss of Kathleen Frazer’s services, society, compThanks to celebrity endorsements from the likes of Demi Lovato and other, less deliberate plugs such as a co-sign from the 'King of the Youth' Ian Connor, Skechers has apparently been killing it. So much so that investment firm Morgan Stanley has issued a report saying the brand may be doing better than we ever could have imagined.