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Anna Abrell

Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

1 Comments

  1. navaz batliwalla

    ( June 15, 2014 )

    Reply

    I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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In 1993, the “Chrome Dome” shoe did just that. An androgynous, pre-scuffed model was Skechers’ ticket to the big leagues. With widespread demand for this shoe, stores like Nordstrom and Macys began carrying the Skechers brand.
With such success, Skechers had the means to challenge powerhouse shoe brands such as Nike and Reebok. Instead of focusing on performance, Skechers decided to pursue models that would reflect the best streetwise style. This move created a chain reaction amongst casual youth footwear in America, one that would last throughout the late 1990s.
“Skechers USA, the market leader in toning footwear, has agreed to pay $40 million to resolve a Federal Trade Commission charge that it violated the law by making false and unsubstantiated claims about the health and fitness benefit of their toning shoes. Skechers has advertised these shoes since 2009 with tag lines like ‘Get in shape without ever setting foot in a gym’ and ‘Make your bottom half your better half.’ But when comparing its toning footwear to standard fitness shoes, Skechers put its foot in its mouth by unproven claims that its toning footwear strengthens muscles, increases weight loss, reduces body fat and improves circulation and aerobic conditioning.”
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