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Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

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  1. I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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The source of their sudden windfall? Think of it as a fairy's reward for a pure, childlike belief in magic. These are the folks who forked over about $100 a pair for some truly heinous oval-shaped sneakers they believed might possess a mysterious, intrinsic quality that would help the wearer "lose weight, and strengthen and tone their buttocks, legs, and abdominal muscles." Never mind that the company marketing these "Skechers Shape-Ups" has sketch right there in the name. Never mind that the only shoes that could ever help you lose weight simply by virtue of being the shoes that they are, are the red dancing slippers from Hans Christen Anderson's ghastly story The Girl Who Got The Cutest Pair of Shoes.
Sort of desperate, I decided to drop into a Famous Footwear store that I happened to be driving past the day before I was to leave on my trip.
We have been discussing the many facets of creative inspiration versus creative theft and outright theft. My wife and I recently found ourselves face to face with what seemed to us like blatant thievery and I had to bring it to your attention so that you don’t buy the stolen ideas over the original one.