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Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

1 Comments

  1. I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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Can footwear – such as Skechers “Shape-ups” – burn off calories, fat, and even improve circulation? The Federal Trade Commission, 44 states, including Washington, and District of Columbia, don’t think so.
Skechers also makes certain shoes in an even wider width for men – the Extra Wide Width, or on the shoe box the abbreviation is EWW. That’s a 5E width. Skechers also makes the Relaxed Fit® collection of shoes, which are made to fit roomier in their medium widths. For the Relaxed Fit® shoes, a women’s medium will fit a medium B width but also a somewhat wider C width. For the men, a Relaxed Fit® medium should fit a medium D width or a slightly wider E width.
“Will Skechers cut promotion for this product? I highly doubt it,” he said. “Will they change the tone of their claims? I doubt that, too. I expect they will lay low for a while and hope the popular press tires of this story, and then they will get on with the campaign.”