Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

1 Comments

navaz batliwalla

( June 15, 2014 )

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I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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skechers go walk 2

I’ve probably put more miles on the Skechers GoRun Strada over the past year than any other shoe model. The reason is that I’ve been involved in wear testing the shoe since its earliest prototype iterations. The shoe has come a long way in that time, from a first run where I was ready to ditch them mid-way, to refined versions that I enjoyed running in more and more as they arrived at my door. I’ve now put a decent number of miles on the final production version and am comfortable sharing my thoughts.
I love how lightweight the shoes are, and I especially love that I was on my feet for over seven hours photographing a wedding on Saturday and as exhausted as I was, my feet were fine. Tired, but no blisters, scratches, or anything else.
I’ve been a fan of Skechers running shoes since I got my first pair of the first generation GOrun in December 2011. I liked that the GOrun fit my feet well, was lighweight and flexible and had a low heel-toe drop. One issue with the GOrun was that the sole wasn’t well suited to running on trails because it picks up too many rocks. Sometime last year, I heard a rumor that Skechers was working on a trail shoe. I was excited because I was struggling to find trail shoes that I really liked. During 2012, in my search for a trail shoe, I first tried the Saucony Peregrine 2, which fit my foot well, but feels a little clunky and heavy and had some major durability issues. Then, I tried the Saucony Kinvara TR. The Kinvara TR is responsive and feels fast, is reasonably light weight and low to the ground. I like the Kinvara TR, but they’re a bit too narrow for my feet and on longer runs as my feet swell, they get pretty uncomfortable.