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Anna Abrell

Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

1 Comments

  1. navaz batliwalla

    ( June 15, 2014 )

    Reply

    I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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skechers on the go

Toning shoes are meant to help you get in shape as you walk or work. But at least one person says rather than helping them, the shoes hurt them.Holly Ward, 38, says her routine involves physical therapy and she now has pins in her hips because of injuries she says were caused by wearing Skecher's Shape-ups.
This is the latest FTC case dealing with unsubstantiated product claims and the second involving toning shoes. Last September, the agency announced a $25 million settlement with Reebok for falsely claiming that their toning shoes strengthened and sculpted lower body muscles.
I wore the Sketchers Tone Ups for a couple months at the beginning of last year. I noticed they made my knees hurt more and my feet and ankles would get shooting pains, but figured it was all a result of getting used to being off balance. Mid-March, I was wearing them for a road trip, very closely witnessed an accident, and ran full out back to the scene (about a quarter mile). An hour later, when I was able to go back to my car, I could not wear them and haven't been able to since. The pain was intense, and I still (a year later) get intense pain in my ankles and feet in the same manner. I read everything there was to find on the shoes at the time and never found anything saying "Do NOT Run In These Shoes!" I wish it were otherwise.
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