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Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

1 Comments

  1. I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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The FTC forced Skechers to admit that their Shape-Ups (as well as Tone-Ups and any other kind of Upper), marketed by celebs like Kardashian and Brooke Burke, did absolutely nothing for the body wearing them, other than make the wearer looking absolutely idiotic. 509,175 people are getting refund checks, which they have to cash before October 10 of this year. For those who didn't want to admit earlier that they too were duped by a Kardashian-approved product,.
Skechers the athletic and leisure shoe company has recently unveiled a new line of shoes called BOBS, a TOMS canvas shoes look alike. Not only do BOBS shoes look a lot like TOMS with the little tag and all, but Skecher's is also donating a pair of shoes to a needy child for every pair of shoes bought.
According to a Federal Trade Commission report, Skechers USA has agreed to pay $40 million to provide refunds to people who bought Skechers Shape-ups, Resistance Runner, Toners or Tone-ups shoes.