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Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

1 Comments

  1. I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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I have been running in a minimalist shoe for over a year. When I transitioned from traditional to minimalist, I quickly began in the New Balance Minimus. I loved my Minimus shoe so much that I trained and ran two marathons in the same shoe.
For convenient taking off, there is a hole at the back of the heel to put my finger through to get the shoe off quicker and easier, which is a nice added feature.
That’s all you’ll see of me until I find another pair (or four) – my backside. And God help you if I get to said store and you’ve got the last pair of size 10s in your hand.