Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

1 Comments

navaz batliwalla

( June 15, 2014 )

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I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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skechers work

For convenient taking off, there is a hole at the back of the heel to put my finger through to get the shoe off quicker and easier, which is a nice added feature.
I bought these Skechers about two weeks ago. I specifically bought them for exercise because prior to, I had been sendentary for a while. I used to be a runner. The first week, i wore them to ease into a walk/run program. By the second week, two days ago, all hades broke loose. By the time I got home I was limping. My right leg ached from the hip to the knee, badly. I thought , well i must have strained my iliotibial band. I used the foam rubber roller to massage the leg, I followed up yesterday with some strengthening exercises for my aductors as well as emphasizing regular strethening exercises for my thighs and calves. My leg felt back to normal. Today, I put some orthotics in the shoes on and stood up straight. I immediately, felt the shot of pain exactly as it was two days ago, after my work out. I took the orthotics out and put them into my old Nikes crosstrainers, which I had been wearing as regular walk around sneakers while I was inactive, stood up straight and no pain.
Maybe the absurdity of barefoot technology isn’t evident to everyone, though. Condemning a non-shoe that’s actually a shoe for claiming to recreate the barefoot experience seems “reasonable”, but it’s always good to back arguments up with empirical data. And all the barefoot tech peddlers claim to have research supporting their products, so it’s only fair that we on the “nay” side also use research.

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