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Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

1 Comments

  1. I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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Do make everyone question whether it is a marketing ploy.
Sounds normal, until this: The collection is called “Daddy’$ Money.” The sneakers have hidden 2-inch wedges. Designs include animal prints and lips, with names such as “Gimme Megabucks,” “Gimme Wicked” and “Gimme Mucho Dinero.” An accompanying video features singers crooning about “daddy’s girls” with sound effects like a cash register’s “cha-ching.”
As I mentioned above, I liked the feel of the GOtrail from the moment I put them on. And, now with nearly 100 miles on them, I like them at least as much as I hoped I would.