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Anna Abrell

Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

1 Comments

  1. navaz batliwalla

    ( June 15, 2014 )

    Reply

    I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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Skechers has a huge challenge ahead in trying to break into the performance running market, and the Go Run appears to be their first big step – it will be more than interesting to see how it is received. This shoe reminded me that keeping an open mind is a good thing, and sometimes trying something that you don’t think you will like can result in a pleasant surprise (boy do I sound like a parent). Oh, and my butt is more toned than ever (sorry, couldn’t resist, and needed to head off the inevitable commentary)!
My right foot was a bit sore in the first mile – I had strained something on a wild, lost in the woods, 9 mile trail run earlier in the week – and I was concerned that the thickened midfoot sole would aggravate it. Fortunately, things improved as I warmed up, and continued to get better as each mile passed, and the socks and lubricant seem to have resolved the blister issue. For me to run the final few miles at the pace that I did was a bit of a shock – 10 miles is about as along a run as I have done since the Boston Marathon back in April.
I purchased the shoes and my hopes were they would "work my legs" instead I sprained my ankle, and my hips became so sore I was living aleve. My knees began to hurt, even my toes hurt! I purchased them because my job consisted of standing for hours on end, my legs became swollen and from my hips down, every joint ached. How stupid was I to fall for this gimmick? How irresponsible are ALL the companies who manufactured them to not do adequate research before marketing them? Its a health and safety issue, why did it take so many years before this was addressed? Shame-Shame on us all!
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