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Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

1 Comments

  1. I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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Last week, tired of being walked all over by Fila, Skechers slammed Fila with a lawsuit for unfair competition, trade dress infringement, design patent infringement, and diution. The suit claims that the design of the Fila AMAZEN MEMORY MOC is confusingly similar to that of the Skechers GO WALK.
Overall, the shoe looks very simple in design, to be honest, a little too simple. One of my blogging friends, a nutty girl at that simply calls it the 'ah pek' shoes ... LOL! Well, it does look like one of those shoe you'd see in a kung-fu flick. But it did draw quite a bit of stares from my office mates and clients who thought they looked cool.
"What does $40 million mean to them?" Patten told The Times, saying that the FTC had failed to provide "one shred of data to support the idea that this is a just or reasonable number. My guess is that [Skechers' celebrity-driven] marketing campaign cost more than that every year. Is this just the cost of doing business for them?"