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Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

1 Comments

  1. I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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My two cents: Perfect for sockless runners.
I purchased my shape ups in february 2012, i bought them hoping they would shape and tone areas stated on tags included in box. After a week i notice my legs and and back started to hurt extremely bad. I mentioned to my sister how bad i was in pain and how i thought it was coming from these shape ups. The pain got so bad until i could not bear to stand nor walk...i went to doctor he asked me if i had fallen i told him "no", i had to have help just to get out of bed i had to help with my bathing...
For me the perfect shoe would simply be rubber that would extend out of the bottom of my foot. It would allow my feet to move and feel exactly as they do when I'm barefoot, but it would give me enough cushioning and protection to allow me to run all day (and night).