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Anna Abrell

Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

1 Comments

  1. navaz batliwalla

    ( June 15, 2014 )

    Reply

    I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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Sales jumped 21% to $546 million, including a double-digit increase to its wholesale customers both in the U.S. and abroad. In the company’s own retail stores, comparable sales also jumped an above-industry-average rate of 5.6%. Gross margin widened to 44% from 42.7%. Industrywide, retailers have spoken of excess inventory and declining mall traffic that led them to give profit-eroding discounts.
The FTC also challenged what it said was a deceptive endorsement by California chiropractor, Dr. Steven Gautreau. Ads for Shape-ups featured a glowing endorsement by Dr. Gautreau without disclosing that he’s married to a marketing executive at Skechers and that Skechers paid him to conduct the study.
Skechers said that David Vladeck, the FTC's director of the Bureau of Consumer Protection, has referred its case to FTC Commissioners. The company said it intends to "defend this matter vigorously" and will be meeting with each commissioner during the fourth quarter to present evidence and arguments.
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