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Anna Abrell

Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

1 Comments

  1. navaz batliwalla

    ( June 15, 2014 )

    Reply

    I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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My only concern with the shoe is the potential of its lifespan. Skechers has stripped this shoe down to the basics, in order to keep it light and minimal. The upper and midsole are great, but I noticed some early wear on the outsole, especially in the heel. I have only logged about 40 miles in the shoe, and it’s holding up fine. Yet, my caveat to mileage hogs is that this shoe may need to be replaced before the traditional 300-500 mile benchmark.
"Skechers' unfounded claims went beyond stronger and more toned muscles. The company even made claims about weight loss and cardiovascular health," said David Vladeck, director of the FTC's Bureau of Consumer Protection, in a statement. "The FTC's message, for Skechers and other national advertisers, is to shape up your substantiation or tone down your claims."
"What does $40 million mean to them?" Patten told The Times, saying that the FTC had failed to provide "one shred of data to support the idea that this is a just or reasonable number. My guess is that [Skechers' celebrity-driven] marketing campaign cost more than that every year. Is this just the cost of doing business for them?"
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