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Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

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  1. I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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So, this blog is supposed to be about "innovative ideas for business philanthropy" - with the intent of inspiring other businesses to create giving programs that can create social benefit. Every now and then something comes across my desk that leaves me scratching my head and wondering : "what WERE they thinking?!!!"
I’ll start by saying that I have mixed feelings about the Strada. I’ve come to really enjoy the ride, but it still feels like a bit more shoe than I need, particularly in the upper. This is in part due to the fact that it was designed as a training shoe for Meb Keflezighi and Kara Goucher, and both like a bit more structure in a training shoe used for long miles. But I think it’s also due to the fact that the shoe needs to be differentiated a bit from the GoRun Ride, which provides a somewhat similar ride. I’m also a bit disappointed in the pricing – $130 is a lot for a shoe with no rubber on the sole. I like what the absence of rubber does for the feel of the ride, but I have concerns about durability at that price point (more on this below).
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