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Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

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  1. I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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Podiatrists are having varied reactions to Shape-ups. Some actually recommend them for certain types of back problems. Many fear that people will topple over because of the thick soles and the lack of ankle support. That one's likely to get ignored by all but insurance companies and injury lawyers. After all, high heels are still around. But these are designed for even surfaces only, and could quickly become dangerous on uneven surfaces such as the great outdoors.
They’re not just comfortable, they’re big fuzzy bunny slippers kind of comfy. Walking on baby pillows kind of comfy. Dancing on big puffy marshmallows comfy. I think it’s the bouncy miracle air springs on the soles, although I’m guessing they don’t officially call them that (dibs on that trademarking gem).
One common question I have seen is how the Strada differs from the GoRun Ride. You can basically think of the GoRun Ride as a cushier version of the standard GoRun that is still quite lightweight and has a minimally structured upper. The Strada is more of a performance neutral shoe with a more structured upper and a stiffer, more cushioned sole than the Ride.
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