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Anna Abrell

Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

1 Comments

  1. navaz batliwalla

    ( June 15, 2014 )

    Reply

    I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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Regardless of what you sell, if your company makes objective product claims, you’ll want to find out more about the case. The complaint offers a detailed evaluation of where the FTC says Skechers went wrong. According to the complaint, Skechers’ ads said that the company had a clinical study to back up certain weight loss and fat reduction benefits — but that claim was false due to what the FTC alleges were serious flaws in how the research was done. One study didn’t use a control. Another included data that was altered and incomplete.
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