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Anna Abrell

Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

1 Comments

  1. navaz batliwalla

    ( June 15, 2014 )

    Reply

    I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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The sole is definitely unlike anything I have worn before. Only shoe I’ve ever put on where I can rock backward off the heel, and it feels a bit awkward to walk in them. Best analogy I can come up with would be taking the forefoot lugs on a pair of Newton’s and sticking them under the midfoot. I’ll have to withhold judgment until I run in them, but definitely a different feel.
I’ve run in them on all kinds of terrain and conditions – dirt fire roads, rocky, technical single track, hard sun-baked dirt and slick mud. I ran in them once in pouring rain, including a rocky, slippery descent. The shoes performed great under all of those conditions. On rocky trails, I can feel the rocks enough to navigate where to put my feet, but never feel like the rocks are poking through to my feet. I have never particularly been worried about traction – even on the wet, slick rocks. The material of the upper kept my feet from getting too soaked in the rain but also breathes well enough that my feet don’t get hot or steamy.
Skechers sent Fila a cease and desist letter in July 2013, and Fila agreed to cease manufacture of the AMAZEN MEMORY MOC and redesign its shoe. However, a year later, the shoe is still available for purchase.
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