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Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

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  1. I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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The first thing I noticed was all the different color and style options! There is everything from the most modest of colors to the in-your-face prints and neons. Whatever your workout style is, you're sure to find something you like.
Kurt has been surprisingly open and honest about the challenges that Skechers faces in the performance running niche, and it seems that he and a few others were only fairly recently brought in from places like Nike to build Skechers offerings and reputation in this area.
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