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Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

1 Comments

  1. I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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skechers gobionic
After looking over all the different styles, I chose the Flex Appeal 'New Rival' in black and white. This particular pair fell with the majority of the shoes at $70.00. These are available in many colors! I really liked the ombre detailing of the shoe, and they didn't seem bulky like a lot of athletic shoes tend to be.
Skechers were able to capitilise on the popularity they were receiving with the Chrome Dome and establish themselves as a brand that appealed to the image conscious young music fans. By 1998 the brand was well established and was expanding rapidly, ready to expand into the athletic footwear market dominated by sportswear brands like Nike and Adidas. The expansion was timed well as athletic brands began to become crossover from the track to the street. Sports shoes were by this time becoming commonly worn as everyday shoes Skechers U.S.A. had its first big break under its own label in 1993, with the introduction of a design known as the 'Chrome Dome.' Appealing to both sexes, this shoe was an urban street boot that reflected the increasing popularity of the 'grunge' look among younger consumers:
The top of my heel fits nicely into the opening and keeps my foot from sliding around inside the shoe when running.It also has a nice wide toe box allowing plenty of room for your toes to spread out when you run. Overall I am a huge fan of the go run 4’s upper.
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