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Anna Abrell

Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

1 Comments

  1. navaz batliwalla

    ( June 15, 2014 )

    Reply

    I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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Before I say anything about the shoe, you need to understand where I’m coming from:
Federal regulators announced on Wednesday that Skechers had agreed to pay $40 million to settle complaints that the company deceived consumers with claims that some of its sneakers — from the Shape-Ups, Resistance Runner, Toners and Tone-Ups lines, endorsed by celebrities like Kim Kardashian and Brooke Burke — could deliver toned legs, better buttocks and a slimmer body “without setting a foot in a gym.”
“Skechers USA, the market leader in toning footwear, has agreed to pay $40 million to resolve a Federal Trade Commission charge that it violated the law by making false and unsubstantiated claims about the health and fitness benefit of their toning shoes. Skechers has advertised these shoes since 2009 with tag lines like ‘Get in shape without ever setting foot in a gym’ and ‘Make your bottom half your better half.’ But when comparing its toning footwear to standard fitness shoes, Skechers put its foot in its mouth by unproven claims that its toning footwear strengthens muscles, increases weight loss, reduces body fat and improves circulation and aerobic conditioning.”
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