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Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

1 Comments

  1. I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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No one was more surprised that I bought a pair than I was. When I was faced with the front-and-center display in a shoe store, I just had to try them. I liked them instantly because they were fun. They turn walking into a carnival ride. The extremely thick outsoles are arced on the bottom, like rockers on a rocking chair, leading you into a rolling heel-to-toe gait. When the ball of the foot contacts the ground, you can pull at the ground and push off the toe. As a recent study points out, walking heel to toe is generally not good for us, because of the impact concentrated on the heel. However, the thick rubber Shape-ups outsoles are effective shock absorbers, providing superb cushioning to joints, especially on concrete.
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