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Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

1 Comments

  1. I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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skechers for kids
This shoe really feels to me like a cross between the Nike Free Run and the Saucony Hattori with a rockered bottom. If you took the upper of your shoe (one of the nicest I’ve worn), put it on a zero-drop sole (or even a 2-3mm drop) like that of the Hattori, and put pods for durability under the lateral margin of the shoe, you’d have a real winner that I think would gain a strong following. And, if you made that same shoe in kid’s sizes, I personally would be thrilled!
The upper also features what Skechers calls quick-fit. This is basically a hole in the back heel area of the upper that makes the shoe easier to put on.I was concerned that this hole would compromise the shoes ability to hold my heel in place but I actually found that it does the opposite and really keeps my heel stable.
Do make everyone question whether it is a marketing ploy.
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