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Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

1 Comments

  1. I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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skechers walking shoes
Skechers is the second maker of toning shoes that the Federal Trade Commission has forced to reimburse consumers after making implausible claims. In September, Reebok agreed to pay $25 million in consumer refunds for making false claims about its EasyTone line of sneakers.
Whereas Nike is already top dog in the athletic shoe market, Skechers is going to have a really tough time breaking into the serious running market. However, their shoes will wind up on shelves of stores where a lot more consumers shop, and could be an impetus for further innovation in the lightweight/flexible shoe niche. If they can use their production scale to put them out at a low price, it might also lead to price reductions from competitors – I think a lot of the so called “minimalist” shoes out there right now are vastly overpriced.
The special Resalyte™ midsole absorbs shock and provides superb cushioning while the OrthoLite® antimicrobial sockliner helps inhibit odor, allowing you to wear them sockless. The four-way stretch mesh or knit is forgiving of foot abnormalities and bumps and the lining is non-abrasive. The toe box is roomy while the heel fits snugly. The GoWalk should accommodate a thin orthotic or insert due to its roominess yet enclosed, snug fit at the heel (which may be necessary for some as there isn’t much built-in arch support).
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