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Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

1 Comments

  1. I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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Skechers USA Inc. will pay $40 million to settle charges by the Federal Trade Commission that the footwear company made unfounded claims that its Shape-ups shoes would help people lose weight and strengthen their butt, leg and stomach muscles. Kardashian, Burke and other celebrities endorsed the shoes in Skechers ads.
This is not a paid advertisement for Skechers GO WALK shoes. They have no idea who I am other than some crazy nut-job fan of their delicious walking shoe, if they happen to read this. I was not compensated one iota for this post, but trust me when I say this – if they want to offer me some free ones? You can bet your sweet a$$ I’m taking them up on it
Her husband, Stuart, also is seeking damages to compensate him "for the loss of Kathleen Frazer’s services, society, compThanks to celebrity endorsements from the likes of Demi Lovato and other, less deliberate plugs such as a co-sign from the 'King of the Youth' Ian Connor, Skechers has apparently been killing it. So much so that investment firm Morgan Stanley has issued a report saying the brand may be doing better than we ever could have imagined.
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