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Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

1 Comments

  1. I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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As mentioned above, the Strada does not have a rubber outsole. The darker portion of the midsole is a bit more abrasion resistant than the white foam, but you will see wear if you tend to scuff on the road (I see this with my stride). This is where I question the pricing of the shoe – $130 for a shoe intended for high-mileage on roads that has no rubber on the sole might be a problem, especially when a similarly positioned shoe like the Nike Pegasus 31 retails for $100 and has an extensive rubber outsole (shoes like the Saucony Ride, Brooks Ghost, Asics Cumulus, and Mizuno Rider are also a bit cheaper). In Skechers’ defense, I will say that I asked them if they had received any negative feedback about sole durability and they indicated that it hasn’t been a problem.
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