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Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

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  1. I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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Clockwise from upper left: garden time with Skechers Reggae – Stir It Up; a mom-to-be moment in Skechers Stretch Weave – Unbeweaveable with multi hues; brunch al fresco in Skechers Stretch Weave – Silver Linings in bronze. All at Skechers retail stores; select styles at skechers.com.
Over a year ago, Skechers, the shoe company notable for taking ideas other shoe companies have and ripping them off, got their ass handed to them for claiming that those weird clam-shaped shoes they were shilling did not, in fact, give you Kim Kardashian's butt. This week, they are finally paying out.
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