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Anna Abrell

Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

1 Comments

  1. navaz batliwalla

    ( June 15, 2014 )

    Reply

    I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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According to the FTC, through ads featuring celebrities like Kim Kardashian and Brooke Burke, Skechers made numerous false and deceptive claims about the weight loss and muscle strengthening benefits people would get from the company’s toning shoes, compared to regular fitness footwear. One campaign featured Kardashian “breaking up” with her trainer, thanks to the benefits of wearing Skechers. Actress Burke claimed, “The newest move in fitness is tying your shoelaces. Because once my Skechers Shape-ups are on snug and comfy, I’m toning my muscles, strengthening my core, burning calories. Why? Because Shape-ups really work. No matter what I do, or what they do [camera pans to children]. Skechers Shape-ups. Step into your new body.”
Anyway, I decided to put aside my reservations, and agreed to have them send me out a pair of the Go Run shoes. I was pretty certain that I wouldn’t like them given their unusual midsole design – the sole is thickest under the midfoot – but I was determined to keep an open mind. When they arrived and I opened the box I was greeted by yet another unfortunate image:
Her husband, Stuart, also is seeking damages to compensate him "for the loss of Kathleen Frazer’s services, society, compThanks to celebrity endorsements from the likes of Demi Lovato and other, less deliberate plugs such as a co-sign from the 'King of the Youth' Ian Connor, Skechers has apparently been killing it. So much so that investment firm Morgan Stanley has issued a report saying the brand may be doing better than we ever could have imagined.
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