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Anna Abrell

Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

1 Comments

  1. navaz batliwalla

    ( June 15, 2014 )

    Reply

    I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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"Hopefully, at least here stateside, this will make big companies think twice before they make these specious advertising claims," Chris Morran, deputy editor at Consumerist.com, told ABC News. "The hurt isn't the $40 million penalty, it's the millions Skechers won't be making selling toning shoes. ... The sneakers are going overnight from miracle weight loss, muscle toning shoes to sneakers and that's the bigger hurt."
The integration of profit and purpose is a tricky business for true motivations are easily obscured. But one thing is sure. Consumers know authenticity when they see it and can smell cynicism a mile away. The only way for a brand to protect itself is to start from a place of authenticity. That way the extraordinary connectivity and reach of social media can work for a brand and not against it.
They don't. And for that, consumers will get a nice chunk of the $40 million Skechers settlement.The FTC took issue with two major claims. First, Skechers' Shape-ups ads often touted clinical studies as a reason to buy the shoes. Skechers misrepresented the data, according to the Commission. The company "cherry-picked" results and cited studies conducted by biased researchers.
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