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Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

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  1. I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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Skechers also claimed that its shoes help with weight loss and increase cardiovascular health, reports Reuters. Toning shoes may help build muscle, but there is apparently no evidence that they are any more useful than regular shoes for losing weight and increasing heart health.
I pointed out the shoes to Elizabeth and she immediately corrected me. “Those aren’t TOMS shoes,” she said, “The sign says that they are BOBS.” Indeed they were — BOBS shoes by Skechers. We went up to the display window and I stared, dumbfounded. The shoes looked almost exactly like TOMS shoes. Moreover, the font used for the name of the brand was quite similar in the store sign. On top of that, I could not help but remember how there is no such thing as coincidence and the fact that TOMS and BOBS have exactly the same number of letters and have that same vowel sound to them — aww.
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