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Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

1 Comments

  1. I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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This is my second pair of Skechers, they are a very comfortable sneaker but the first pair the top part of the toe ripped while on vacation.Loved them so much bough another pair of Skecher Flex at Kohl's after wearing them several times the top part of the sneaker is starting to rip around the toe.
Another reality about my desire to see greater market acceptance of lightweight, less-structured footwear became clear to me after I started teaching again a few weeks back. When I look at college students on my campus, Nike is by far the most popular brand of athletic shoe on their feet, and the Nike Free Run seems to be a big hit among the 18-22 year old crowd. None of them are wearing Saucony Hattoris or Merrell Trail Gloves. I was very skeptical about the Nike Free Run when it first came out, but after trying it I found that despite the deceptive marketing about it being a “barefoot” shoe, I actually liked running in them.
The takeaway for impressionable teens: That manipulation of males is the way to go. “We don’t want them thinking that instead of working for things, they just go ask Daddy (or whatever other man they have in their life in the future),” wrote blogger Jeanne Sager on the Stir.
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