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Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

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  1. I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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skechers go walk 2
I bought these Skechers about two weeks ago. I specifically bought them for exercise because prior to, I had been sendentary for a while. I used to be a runner. The first week, i wore them to ease into a walk/run program. By the second week, two days ago, all hades broke loose. By the time I got home I was limping. My right leg ached from the hip to the knee, badly. I thought , well i must have strained my iliotibial band. I used the foam rubber roller to massage the leg, I followed up yesterday with some strengthening exercises for my aductors as well as emphasizing regular strethening exercises for my thighs and calves. My leg felt back to normal. Today, I put some orthotics in the shoes on and stood up straight. I immediately, felt the shot of pain exactly as it was two days ago, after my work out. I took the orthotics out and put them into my old Nikes crosstrainers, which I had been wearing as regular walk around sneakers while I was inactive, stood up straight and no pain.
Morgan Stanley analysts believe Skechers could become the second-most-popular American footwear brand, ranking only behind Nike.While the company used to be known for making cheap knockoffs of designer shoes, it has recently started cultivating its own aesthetic.
A spokeswoman for the commission declined to say whether it was pursuing legal action against other makers of toning shoes, like Fila and New Balance. But the announcement spells more trouble for a once-flourishing industry that is now struggling with plummeting sales.
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