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Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

1 Comments

  1. I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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skechers shoes for women
But despite having Keflezighi in its shoes, Skechers still had trouble in the early going getting its shoes into specialty retail stores and gaining credibility among longtime runners. Those shops have limited space on their shoe walls and dozens of brands that had been in running for a long time. But as Keflezighi continued to run well in Skechers shoes—including a win at the 2012 U.S. Olympic Trials Marathon and a fourth-place showing in the 2012 Olympic marathon—retailers and consumers started to take notice.
Ultimately for Skechers, the $40 million settlement figure is a trivial amount considering the hundreds of millions of dollars in revenue the company has made from toning shoes over the years, said Kurt Carlson, a professor of marketing at Georgetown University’s McDonough School of Business. Mr. Carlson said consumers would probably forget about the bad press in six months and that Skechers would remain popular among people who wear toning shoes and believe in them.
The standard running shoe (New Balance) performed similarly to the fancy barefoot tech. What can we glean from this? What does this say about the necessity of any footwear, let alone barefoot technology? You’ve got two bare feet at your disposal, and I think people should begin learning how to use them before giving up and relying on “barefoot technology” to save them.
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