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Anna Abrell

Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

1 Comments

  1. navaz batliwalla

    ( June 15, 2014 )

    Reply

    I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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Because the heel is cut away and is made of a very soft material, it’s very hard to land on it – Kurt indicated that heel striking in the shoe would likely lead to “bottoming out,” and I can attest that this is probably what would happen. The area under the midfoot feels a bit firmer than the rest, perhaps due to the outsole pods in that region.
Fabric and synthetic shoes or boots, especially water-resistant or seam-sealed rain boots, are often ideal for wet weather, but if you’re not sure if your footwear is waterproof, giving them a treatment with a fabric protector like Scotchgard™ is a great idea. We don’t advise using heavier silicone sealing treatments because it will prevent your footwear from being able to breathe.
My one major issue on the first run was that I got massive blisters along my instep on both feet (1.5-2 inches long!). I ran sockless because the upper is designed to be used this way (as I mentioned in my email to Kurt, the upper is very nicely made), but the Hattori-like, non-removable sockliner is stitched along its margins in a way that caused a lot of abrasion (interestingly, the Hattori gives me blister trouble as well). I think this problem is solvable perhaps by adopting a sockliner style where the upper extends further down under the foot like in the New Balance MT110 (the other shoe I’ve been running in lately).
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