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Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

1 Comments

  1. I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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Toning shoes were once the fastest-growing segment of the athletic shoe market, with sales rocketing to $1.1 billion in 2010, from $50 million in 2008. Last year sales were sliced in half, dropping to $550 million, said Matt Powell, an analyst at the research firm SportsOneSource. Skechers held the largest share of the market, at 49 percent.
Ward says the potential gain is not worth the potential risk.ABC spoke to half a dozen orthopedists and most were skeptical that shoes alone could cause stress fractures.
I jokingly wrote in my previous ENR race review about wanting to try the GOwalk walking shoe series by Skechers and was surprise when I got a text message a few days later from them asking me and the wife to pick up a pair of shoes from the outlet of our choice.
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