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Anna Abrell

Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

1 Comments

  1. navaz batliwalla

    ( June 15, 2014 )

    Reply

    I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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All parties obviously set out to prove their point. ACE may have a dog in the fight, however convoluted it might be, and they ran a fairly limited study (small sample size, short duration), while the shoe companies have the obvious objective to sell more shoes and justify it by funding their own research. I’m immediately skeptical of industry-funded research that also happens to support the industry’s product, but that’s completely natural.
I picked up the navy blue, with the only other men's color scheme being light grey. The women's version had a much wider color range of six. The wife picked up the black scheme which I would have too, if only they had in for the men's version. Something to look into for the future perhaps, Skechers?
I generally like either a softish midsole (like the Saucony Kinvara, Brooks Green Silence, or Frees) or little to no midsole at all (think Vibram Fivefingers, Vivobarefoot, Merrell Barefoot), so this works for me, but will not appeal to those who prefer a firmer ride. The shoe is also nice and light, weighing in at 7.3 oz in size 10 on my scale (probably with a bit of residual sweat soaked in…). And, though I can’t quantify this in any way, I feel like the shoes give me a bit of additional spring – I’m wondering if the bit of additional upward pressure under the midfoot interacts with the plantar fascia in some way to help propel the foot off of the ground.
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