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Anna Abrell

Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

1 Comments

  1. navaz batliwalla

    ( June 15, 2014 )

    Reply

    I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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"What does $40 million mean to them?" Patten told The Times, saying that the FTC had failed to provide "one shred of data to support the idea that this is a just or reasonable number. My guess is that [Skechers' celebrity-driven] marketing campaign cost more than that every year. Is this just the cost of doing business for them?"
In the past 18 months, numerous specialty running shops started carrying some of the Skechers line, including the GOMeb Speed racing shoes. Keflezighi debuted the company’s new GOmeb Speed 3 in the Boston win, coinciding with Skechers’ new ad campaign. Having Keflezighi win the Boston Marathon—perhaps the most notable running race in the mainstream consciousness because of what happened in 2013—has been an enormous catalyst. The company’s stock has increased this week as a result of his win and Keflezighi has remained in the spotlight.
"Skechers' unfounded claims went beyond stronger and more toned muscles. The company even made claims about weight loss and cardiovascular health," said David Vladeck, director of the FTC's Bureau of Consumer Protection, in a statement. "The FTC's message, for Skechers and other national advertisers, is to shape up your substantiation or tone down your claims."
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