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Anna Abrell

Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

1 Comments

  1. navaz batliwalla

    ( June 15, 2014 )

    Reply

    I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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Hurry while stock lasts skechers go walk for running Factory Outlet

skechers go walk womens
Given all of this, you can imagine my initial reaction when I was contacted a few weeks back by Skechers (directly this time) to see if I wanted to try out and review a pair of the soon-to-be released Skechers Go Run shoe. I had seen some early images of the Go Run, and they looked to be a bit of a positive departure from previous running offerings from the company, so I was at least curious (particularly since Meb Keflezghi apparently plans to use this as his racing shoe).
“Will Skechers cut promotion for this product? I highly doubt it,” he said. “Will they change the tone of their claims? I doubt that, too. I expect they will lay low for a while and hope the popular press tires of this story, and then they will get on with the campaign.”
The FTC also alleges that the company — through ad claims and through the name “Shape-ups” — conveyed to consumers that walking in the shoes would result in more weight loss and body fat reduction than standard fitness shoes. According to the complaint, that claim was unsubstantiated. The FTC also charged that Skechers didn’t have sound science to back up similar claims the company made for its Resistance Runners, Shape-ups Toners, and Tone-ups.
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